- Budweiser acquired the Ethereum Name Service (ENS) domain named “beer.eth” on August 11, 2021.
- Opensea records indicate that Budweiser purchased the ENS domain for $96,000, or 30 ether.
- A Budweiser Twitter handle also uses the domain name beer.eth, and one thousand nine hundred and thirty-six Bud-themed NFTs have been released.
- The NFT cans sold out in a matter of minutes, and people will have to wait until the unique versions are listed on secondary markets.
Budweiser recently acquired the Ethereum Name Service (ENS) domain named “beer.eth” on August 11, 2021. The popular American beer brand purchased an NFT designed by Tom Sachs called “Life of the Party” at the end of August. Opensea records indicate that Budweiser purchased the ENS domain for $96,000, or 30 ether.
A Budweiser Twitter handle also uses the domain name beer.eth, and one thousand nine hundred and thirty-six Bud-themed NFTs have been released. “The wait is over,” the video accompanying Budweiser’s tweet said on Monday. “Own a piece of Budweiser history,” the video shows, while showing a few previews of the NFTs called Budverse cans. Budverse’s marketplace was introduced to the company’s customers at 1 p.m. (EST).
A visit to the Budweiser NFT website was hampered by high traffic, as the site gave multiple “504 Gateway Time-out” warnings after 1 p.m. Once the site was up and running, 21-year-old visitors could access it. A visitor’s age must be entered. When checking the legal drinking age, that section of the portal gave a second “error”. Eventually, after 15 minutes of unsuccessfully trying to enter the Budweiser NFT web portal, it suddenly opened for our newsdesk at 1:16 p.m. (EST).
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1900 “Core NFTs” from Budweiser cans throughout history are included in the collection. Additionally, the Budweiser Core NFTs provide access to various perks and rewards within the Budverse. The collection also includes 36 “Gold NFTs,” which feature iconic heritage cans from the company. According to the Budweiser website, the Gold Budweiser NFTs give VIP tickets to “the best Budververse experiences and beyond.”
The NFT cans sold out in a matter of minutes, and people will have to wait until the unique versions are listed on secondary markets. NFTs are not the only way for Budweiser to get its feet wet in the metaverse. A popular beverage brand and beverage producer, Arizona Iced Tea, introduced NFTs to the Bored Ape Yacht Club team during the month of August. McDonald’s recently announced the release of its non-fungible McRib token collectible. Recently, Nike and Adidas have also become more interested in blockchain-based NFTs and metaverses.
