Several players from France’s Paris Saint-Germain, which boasts players such as Lionel Messi, Kylian Mbappé, and Neymar, have been selected for a multi-year partnership agreement with the crypto-asset exchange, Crypto.com. This will be the first time ever that, in an agreement of such a scale, Crypto.com will pay a significant portion of the sponsorship fee using the cryptocurrency token CRO. The partnership will also include the release of exclusive Non-Fungible Tokens on Crypto.com’s platform.
Crypto.com plans to pay a significant part of the sponsorship fee with the cryptocurrency token CRO (Crypto.com Coin), which is the native cryptocurrency token of the exchange. With a market capitalization of around $4.5 billion, CRO is one of the top 40 tokens in the world.
“We share the same passion for innovation and the same ambition to reach the very top. With this partnership, Paris Saint-Germain demonstrates once more it’s vision and leadership as a pioneer in areas such as lifestyle, esports and digital.” Chief Partnerships Officer, Marc Armstrong commented.
Since Crypto.com became the first crypto platform to team up with an F1 team and NHL team earlier this year, it has been partnered with an increasing number of international brands. The deal consisted of five years and was worth more than $100 million. “It is an exciting time for Cryptocurrency and we cannot wait to work with Crypto.com to bring new experiences to all of the club’s fans” Armstrong added.
Crypto.com co-founder and chief executive Kris Marszalek said “Between the brand visibility, stadium and team access, and collaborative development of NFTs, I have no doubt we’ll create new and exciting experiences for football fans around the world.”
Paris Saint-Germain continues to expand its cryptocurrency partnership portfolio, as the team signed a Latin American focused partnership with cryptocurrency betting operator Playbetr in August. This contract saw Playbetr enhancing fan engagement by offering a range of club experiences to its customers, clients and employees, alongside the provision of signed shirts and memorabilia, private events at the Parc des Princes, VIP seats at home matches and club meet and greet sessions.
Crypto.com app and website is a Switzerland-based global digital asset service company that provides users with a chance to invest in cryptocurrencies easily and effectively. The beginner-friendly application offers a wide range of products in which one can buy, trade, sell, store, earn, loan and pay bills using cryptocurrencies. The Crypto.com app currently has around 10M+ downloads on the Play Store with a rating of 4.2 stars. The app is great as per various user feedback on the app store, but many users have also complained about how difficult it for them to buy or sell digital assets during times of volatility.