Inter Milan, Italy’s reigning soccer champion, has signed a partnership agreement with blockchain company Zytara Labs. The collaboration goals are to offer users of the club’s mobile app access to crypto merchandise and allow Inter to create digital collectibles for fans around the world.
Italy’s Inter Finds Sleeve Sponsor in the Crypto Industry
The €85 million ($100 million) multi-year product partnership settlement has been sealed with support from the Digitalbits Foundation, FC Internazionale Milano and Zytara Labs announced Thursday. The collaboration will facilitate Inter’s plan to open up to an audience that is increasingly digital, global, and that represents different age teams, the entities defined in a press release.
As a part of the deal, Zytara will turn into the “official global digital banking partner” of Inter while digitalbits (XDB) would be the club’s “official global cryptocurrency.” The fintech firm will work to develop the Inter mobile app and integrate its digital banking companies, permitting customers to access crypto-based products. The app will be the main promoting level for Inter’s home game tickets.
The Italian soccer giant wants to introduce crypto funds with the XDB coin, each within the stadium in addition to through its online and bodily shops throughout Milan. The companions revealed they intend to leverage the Digitalbits blockchain to create digital participant playing cards and non-fungible tokens (NFTs) for the numerous Nerazzurri followers around the world. Inter Company CEO Alessandro Antonello commented:
Whereas digital-first experiences are vital for all sport clubs, our partnership aims higher. By leveraging Zytara digital banking and blockchain technology we will be able to improve our world attain in direction of youthful and digital savvy audiences.
In accordance with the partnership terms, the Digitalbits brand will become the European soccer team’s new sleeve sponsor. The cryptocurrency’s logo will seem on all Inter jerseys for both the men’s and women’s first groups in addition to the Primavera and youth groups in all official domestic and international matches. Al Burgio, founder of Zytara and the Digitalbits blockchain, noted:
Our collaboration will place Inter as probably the most technologically superior and forward-thinking clubs in the world. We’re thrilled to associate with the reigning Italian champions and a club with such a rich history.
The launch of the partnership between Inter and Zytara will likely be commemorated with limited edition Nerazzurri merchandise which will likely be offered by the top of this month. The providing will present Inter followers with a chance to make a crypto purchase using the XDB token.
This isn’t the primary sponsorship deal of this kind in the Italian soccer Lega Serie A. In early August, Inter’s city rival, AC Milan, reached a long-term partnership agreement with Bitmex which positioned the logo of the crypto alternate on Milan’s jerseys. Bitmex became the club’s “official sleeve and crypto trading” partner.