After a long-awaited 750 ETH ($2.5 million) sale, the Pudgy Penguins non-fungible token (NFT) project has a new leader.
According to persons familiar with the arrangement, a consortium led by Pudgy Penguins owner and Los Angeles-based entrepreneur Luca Netz would buy control of the initiative, as well as royalties, from the project’s original four co-founders. Along with his associate Cameron Moulène and numerous other stakeholders, Netz will be the new leader of “The Huddle.”
The buyers’ group will have control of the project, allowing them to issue a token and conduct airdrops to other NFT series holders, among other things.
The agreement comes after the Pudgy Penguins’ founding crew was voted off in an acrimonious Discord poll in January. Owners of the adorable flightless digital birds have been waiting for news on the project’s uncertain future since then.
“This deal has taken a lot longer than I expected,” said Netz, who last spoke with CoinDesk in January, when he and the previous founding team reached a preliminary agreement.
As reports of a transaction completing spread, Pudgy Penguin trading soared on NFT marketplace OpenSea. After trading swung between 0.7 and 1.4 ETH in recent weeks, the floor price of a Pudgy Penguin rose as high as 2.5 ETH. The cheapest penguin on offer cost 2.2 ETH at the time of publication.
The Pudgy Penguins have become one of the most popular NFT collections, with over 49,000 ether in trade volume (about $171 million at today’s ether prices) on the NFT marketplace OpenSea since their launch in July 2021.
It was mentioned in a New York Times article about the NFT movement last summer, and it now has superstars like NBA All-Star Steph Curry and rapper Tory Lanez as owners.
“My first NFT buy was penguins,” Netz told CoinDesk. He was intrigued to the collection because the digital penguins, who are dressed in anything from wizard hats to bow ties, “emit joy,” he adds. Last summer, Netz bought his first penguin for roughly 0.1 ETH.
“When looking at an NFT project, it’s a fascinating experience to feel,” Netz stated. “The most compelling collections are those that provoke emotion.”
JoeyMooose, a Twitter user, described the project’s first reception as “so darn cute and everyone loved them.” During an emotional Pudgy Penguins Twitter Spaces event, JoeyMooose, who owns a Pudgy Penguin with a green mohawk, developed the collection’s popular rallying cry, “I am my penguin and my penguin is me.”
Netz, who created a successful drop-shipping firm before dabbling in NFTs, says he’ll be in charge of the project’s marketing and hopes to make the Pudgy Penguins “a brand that’s known both inside and outside of the NFT industry.”
“It would be fiscally irresponsible if I didn’t do that,” Netz said when questioned about a prospective Pudgy Penguin toy.
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