High-ranked NFT owners will get to own a piece of ONE history and obtain exclusive access to real-world benefits.
ONE Championship (ONE) in the present day introduced an exclusive global partnership with Theta Community (THETA), an industry-leading blockchain platform, to launch ONE’s first-ever non-fungible token (NFT) market that includes collectibles that celebrate ONE’s superstar athletes and their most memorable moments.
ONE Championship ranks among the world’s top 10 sports media properties for viewership and engagement and has a cumulative reach of over 400 million followers, in line with Nielsen.
ONE produces and distributes world-class events throughout more than 150 nations, featuring martial artists and World Champions from over 80 nations and all kinds of martial arts together with MMA, Muay Thai, and kickboxing.
Followers involved in collaborating within the first-ever “Drop” of restricted version ONE NFT packs can pre-register at ONE.ThetaDrop.com. The official launch of the marketplace will probably be introduced at a later date.
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High-ranked NFT owners will get to personal a piece of ONE historical past and obtain unique access to real-world advantages similar to backstage passes, ringside seats, and different personalized fan experiences.
Chatri Sityodtong, Founder and CEO of Group ONE, stated: “Our exclusive NFT partnership with Theta Network is a part of our long-term vision that fan engagement and commerce around our World Champions — and ONE’s dedication to heroes, values, and tales — will remodel stay sports activities entertainment.”
“Theta was your best option of blockchain platforms to construct this imaginative and prescient. We stay up for launching ONE NFTs on the Theta blockchain platform, beginning with our pre-registration course of,” he added.
Mitch Liu, Co-Founder and CEO of Theta Labs, mentioned on this regard: “We’re thrilled to welcome ONE Championship to the Theta Community and see an enormous alternative to mainstream NFTs powered by Theta to tens of millions of world ONE customers.”
ONE Championship’s NFT partnership expands on Theta Community’s technique of mixing stay leisure with digital collectibles NFTs. Theta launched with the World Poker Tour (WPT) in April and lately introduced an exclusive partnership with Katy Perry in conjunction with her new 2022 Las Vegas residency.
The partnership is one more milestone for Theta Labs, the workforce behind Theta Community, the main video delivery network powered by blockchain technology, and THETA.tv, the next-generation decentralized stay streaming platform.