The US multinational financial behemoth Visa plans to launch NFT program by partnering with a popular artist to release a new project.
World financial services company Visa is collaborating with NFT artist Micah Johnson to establish a program that may allow creators to know the non-fungible token trade higher and make the most of numerous public blockchain networks to develop and promote their digital works.
Visa to Teach Creators about NFTs
Visa introduced the information through a press release on Wednesday (October 13, 2021). The corporate mentioned it will present a connection between creators and its network of fee companions, which might profit the previous, as it will develop the attain of their audiences and foster enterprise development.
The most recent improvement comes practically two months after Visa made its first NFT purchase. As reported in August, the monetary providers giant paid 49.5 ETH for a CryptoPunk NFT, which at the time was valued at $160,000.
In the meantime, within the recent announcement, the corporate said that it will choose a bunch of creators to kind Visa’s first-class by means of an open software process. The U.S. firm will sponsor the group, as well as supply consultative providers.
Visa’s partner, Micah Johnson, was a former Major League Baseball (MLB) player who retired in 2018 and became an NFT artist. Johnson is the creator of “Aku,” a younger African-American boy with a big house helmet who goals of turning into an astronaut.
The NFT character was first released in February 2021 and offered over $2 million value of tokens within 24 hours. Aku later became the primary NFT to be optioned for TV and movie.
Commenting on the collaboration with Visa, Johnson said:
“I’m excited about the opportunity to work alongside and study from a trusted model like Visa. Working collectively, we need to arm creators with the assets they should keep on the forefront of this revolution.”
More Companies Tap Into the NFT Sector
Visa has joined the checklist of corporations that are leveraging the rising NFT industry. In September, video-sharing social networking platform TikTok announced the launch of its NFT collection, which can feature videos from some influential creators such as Lil Nas X, Brittany Broski, and Rudy Willingham.
Major US cryptocurrency exchange Coinbase recently revealed plans to set up an NFT marketplace, with initial support for ERC-721 and ERC-1155 tokens. Another crypto exchange platform, FTX, earlier launched its NFT marketplace referred to as Solana NFT Market for US-based clients.