TAG Heuer, a luxury watchmaker, has announced that consumers in the United States will be able to make crypto payments online.
Through a partnership with cryptocurrency payment processor Bitpay, the Swiss company offers a new payment option.
TAG Heuer and Bitpay have Teamed up to Offer Bitcoin Payments to US customers
TAG Heuer, a premium watchmaker, is now taking cryptocurrency as payment for its high-end products. TAG, the Swiss watchmaker created by Edouard Heuer over a century and a half ago, announced this week that customers in the United States will be able to buy its watches and accessories online using various coins. In a news release, the business explained the decision:
TAGHeuer plans to be a prominent player in the impending change of the e-commerce and retail worlds, with a rising number of customers utilizing or earning digital currencies on a regular basis.
Bitpay, a cryptocurrency payment platform, facilitates the alternative payment option. A dozen cryptocurrencies, including bitcoin (BTC), bitcoin cash (BCH), Ethereum (ETH), and dogecoin (DOGE), as well as five stablecoins, are available for purchase. They will be able to pay up to $10,000 each transaction, with no minimum spend.
TAG CEO Frédéric Arnault was cited as saying, “We’ve been monitoring cryptocurrency trends extremely closely since bitcoin first started trading.” “We knew TAGHeuer would implement what promises to be a globally integrated technology in the near future despite the fluctuations as an avant-garde watchmaker with an inventive attitude,” the executive continued.
Bitpay, situated in Atlanta, Georgia, offers a payment gateway solution that allows businesses to accept bitcoin payments on their platforms.
Stephen Pair, co-founder, and CEO of Bitpay, said :
“We’re pleased to see global brands like TAG Heuer invest in crypto and seek Bitpay’s assistance in adapting their digital platforms to the rapid shift of e-commerce.”
Visitors to Tag Heuer’s US website now see a pop-up window telling them that the firm takes cryptocurrencies. They must select their favorite crypto and click ‘Bitpay’ throughout the checkout process to spend their digital currency.
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