Individuals are being rewarded for burning calories by a fitness startup that is offering them the chance to win cryptocurrencies and non-fungible tokens (NFTs). OliveX, a fitness metaverse, intends to reward users for staying in shape with cryptocurrency. This will be accomplished using the company’s mobile blockchain game, which requires users to run in real life in order to achieve missions and other obstacles.
Keith Rumjahn has dubbed the new approach “move-to-earn,” and he describes it as a game-changer.
“Our goal is to onboard a billion people,” he stated, “and as part of that, I want them to earn their first NFT and crypto token by exercising.”
Fitness is a fast-paced industry
OliveX will have challenges in achieving this lofty goal, but Rumjahn feels the company’s approach of investing in the fast-growing areas of gaming, exercise, and blockchain will be critical.
OliveX raised $5.7 million in 2021 from investors, which was used to build Dustland Runner, a move-to-earn game that gained critical praise. In a two-year period, the company’s market cap has doubled, while losses have decreased by more than half.
Players now have genuine digital ownership of their games for the first time, and game producers earn more because there is no middleman,” explains Rumjahn. “So it’s a win-win situation.”
Since 2020, blockchain gaming has been steadily growing, with the business increasing by more than 2,000 percent in less than a year, according to a DApp radar analysis.
According to the data, blockchain games attracted over one million unique active wallets in the time period under consideration, with gaming protocols like as Axie Infinity and SandBox being responsible for the increase.
Gamers can now own in-game things that can be traded for real money thanks to blockchain technology and advancements in NFTs. Given the rapid expansion of blockchain gaming, several experts claim that gaming is the best use case for cryptocurrencies.
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